Jaworski concluded: “Brand storytelling through design creates brand desirability, influences consumer decision making and increases opportunities for growth, which ultimately drives brand performance.”
Avantium has signed an agreement with luxury goods conglomerate LVMH Group (Moët Hennessy Louis Vuitton) to secure a fixed volume of the plant-based, fully recyclable polymer polyethylene furanoate (PEF) for their cosmetics packaging. It is hoped to be a step towards the commercial launch of a new and sustainable packaging material.
Silgan Dispensing has announced the launch of its new dosing solution, MeaSURE, a closure with a built-in chamber that delivers controlled dosing for applications such as laundry, cleaning, automotive, and personal care.
AMB Spa has signed a partnership agreement with B. For Pet with the aim of processing rPET flake from post-consumer trays, which will be used to produce new food packaging such as transparent films.
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