Jaworski concluded: “Brand storytelling through design creates brand desirability, influences consumer decision making and increases opportunities for growth, which ultimately drives brand performance.”
More info:
Related articles
ArticleAvantium provides plant-based PEF to produce recyclable packaging for LVMH Perfumes & Cosmetics
Avantium has signed an agreement with luxury goods conglomerate LVMH Group (Moët Hennessy Louis Vuitton) to secure a fixed volume of the plant-based, fully recyclable polymer polyethylene furanoate (PEF) for their cosmetics packaging. It is hoped to be a step towards the commercial launch of a new and sustainable packaging material.
- Article
Silgan Dispensing unveils closure with built-in chamber for controlled dosing
Silgan Dispensing has announced the launch of its new dosing solution, MeaSURE, a closure with a built-in chamber that delivers controlled dosing for applications such as laundry, cleaning, automotive, and personal care.
- Article
AMB aims to expand tray-to-tray recycling with new partnership
AMB Spa has signed a partnership agreement with B. For Pet with the aim of processing rPET flake from post-consumer trays, which will be used to produce new food packaging such as transparent films.
