Trends in the packaging industry and the increasingly rapid changes in consumer behaviour were the overriding themes at the 5th Packaging Inspiration Forum, held by the PrintCity Alliance in Hamburg on 26 and 27 February 2018.

The one-and-a-half days of the event offered an ideal opportunity for further discussion of the presentations, breakout and panel sessions. The event achieved 150 visitors, a record number.

Trends in the packaging industry and consumer behaviourTrends in society are changing at a breathtaking rate, heading consistently in multiple, often seemingly contradictory, directions. It is consequently becoming increasingly difficult to distinguish between real trends and hypes. Technical development, very largely driven by digitisation, is likewise making rapid progress.

In a series of presentations, the speakers approached these topics from widely different angles, thus providing inspiration and ideas. The subjects addressed in this context included not only changes in society, but also e-commerce, digital printing, Industry 4.0 and new finishing technologies. Because there are no stock answers, ideas and options for business action could only emerge from a discussion of a broad range of viewpoints.

The first day therefore ended with a panel discussion. Which megatrends will have the strongest influence on the packaging industry in the coming years? And how are businesses gearing up for them?

 Record attendance at the 5th Packaging Inspiration Forum

“We are amazed that the event met with such a great response and that we were able to welcome so many guests,” said Rainer Kuhn, Managing Director PrintCity, summing up the Alliance’s satisfaction. “The 150 participants even took us to our capacity limits, and we were unable to accept all the registrations we received.”The large number, plus the diversity of participants, provided a wide range of inputs, including those from brand owners, agencies, packaging manufacturers and suppliers. Good numbers in each industry category ensured that all viewpoints were shared at this event.

Everyone found interesting discussion partners and made new, valuable contacts. 6th Packaging Inspiration Forum in Autumn 2019The next Packaging Inspiration Forum will be held in Autumn 2019. The PrintCity Alliance is considering staging two events - in both the North and South of Germany.

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