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Event Overview


When building a zero waste and fully circular economy for plastics, advanced (chemical) recycling is regarded as a promising technology to provide virgin-like polymers made from waste to be used again in high-demanding applications, such as food packaging.

Following the announcement on Dow’s partnership with Mura Technologies in advanced recycling, in this webinar we’ll discuss evolving policies and what they mean for the industry to meet sustainability commitments.

A deep dive on Mura’s differentiated technology will allow us to explore how to recycle previously hard to recycle films and flexibles at scale, thereby enabling to redirect plastic waste away from landfill and incineration while cutting emissions. We will address common myths about chemical recycling and listen to brand owners’ views on quality, scale and the role of this technology in the current mix of circular solutions.

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Learning Objectives

  • Learn about the importance of advanced (chemical) recycling to complement existing technologies to close the loop and find out how it is linked to designing packaging for recyclability from the start
  • Review state-of-the art policy on chemical recycling across Europe
  • Explore how Mura Technologies’ innovative recycling process manages to recycle hard-to-recycle plastics while keeping carbon emissions low
  • Gain value chain insights into how this technology will help make one of the most efficient packaging materials more sustainable and attractive

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Meet your Speakers and Host


Carsten Larsen - Dow Packaging & Specialty Plastics
Commercial Director Recycling EMEA & APAC

Carsten Larsen is responsible for developing new business models and growth strategies for circular solutions and monetizing plastics waste recycling streams, including mechanical and chemical recycling platforms. In addition, Carsten is regional director for Dow in Nordics, and is a board member of IKEM, Sweden. After joining Dow in 1993, he served at several Dow businesses in different leadership roles, from sales and marketing to business, country and product management. Carsten lived in Germany, South Africa and Switzerland before moving back to his home country, Denmark. He earned his B.Sc. in International Business from the Copenhagen Business School in Denmark.

Dr. Steve Mahon - Mura Technology
CEO of Mura

Steve is an experienced investment professional and business entrepreneur with a long career in managing and investing in the environmental sector. He combines a detailed understanding across a wide range of clean technologies with first-hand experience of growing early-stage businesses. He is the co-founder and CEO of Armstrong Capital, a leading asset manager in the impact sector with investments across renewable energy, agriculture, battery storage and recycling, and now leads at Mura Technology, heading up the global roll-out of the HydroPRS™ technology to recycle all types of plastic. He has a first-class degree and PhD in Geophysics and Planetary Physics.

Kate Geraghty - Dow Packaging & Specialty Plastics
Director of Advocacy

Kate Geraghty leads a cross-functional team to define and implement the business’s advocacy strategy and represents Dow in Plastics Europe, the British Plastics Federation, Europen and the CIA. She is based in Horgen, Switzerland. Kate joined Dow in 2010 and held sustainability, EH&S and marketing roles, after having gained environmental engineering, advocacy and new business development experience in multinationals, consultancies and the UK Government. Kate holds a BSc. in Environmental Science from the University of Aberdeen and a MSc. (Dist.) in Environmental Monitoring and Assessment from Coventry University. She graduated from the IMD Sustainability Leadership in Action program.

Dennis Kredler - Dow
Director, European Union Affairs and Head of Brussels Office

As Dow’s Director of European Union Affairs and Head of the business’ Brussels office, Dennis Kredler is accountable for Dow’s high-level relationships and public policy advocacy with the EU. Prior to this role, he spent three years as Director General of the European Retail Round Table (ERRT), and ten years with the European Round Table of Industrialists (ERT), where he led the transformation of the EU-Russia Industrialists’ Round Table (IRT) into a permanent platform. He holds an economics degree, and in his personal capacity, he occasionally publishes articles about certain EU policy issues.

David Carroll - Plastics Europe
Director External Affairs

David Carroll was appointed to the new position of Director External Affairs and joined Plastics Europe on 1 May 2020. David brings expertise in coordinating and implementing Brussels and pan-European governmental affairs campaigns. David has worked with different parts of the plastics industry for almost all of his career and has seen how the industry has transitioned to a new circular vision. Prior to this role, David worked at Hill + Knowlton and Teneo, helping companies, governments and trade associations facing challenging external issues with strategic positioning.

Colin Kerr - Unilever
Packaging Technology Director

Colin has worked for Unilever for 34 years, during which time he has had roles where he was responsible for the global packaging development activities in several Categories within Unilever’s Homecare, Beauty & Personal Care, and Foods Divisions. He is currently responsible for the longer term packaging technology programmes in Homecare and Beauty & Personal Care, looking at future solutions for materials and digital technologies. A particular emphasis for his programme is sustainability and identifying new technologies to support delivery of Unilever’s plastics commitments.

Feliks Bezati - Mars, Incorporated
Global Sustainable Packaging Manager

Feliks is currently leading Mars global packaging sustainability strategy with a special focus on improving recycling of flexible packaging. He is passionate about circular economy and keen to develop systemic solutions to improve the recyclability of plastic packaging. He has extensive experience in packaging design and recycling infrastructure and for more than 10 years he has been involved in various sustainability positions helping companies such as Renault, Tarkett and Danone to transition towards circular economy.

Marco ten Bruggencate - Dow Packaging & Specialty Plastics
Commercial Vice President  EMEA

Marco ten Bruggencate is the Commercial Vice President for Dow Packaging and Specialty Plastics EMEA, and is based in Horgen, Switzerland. Marco joined Dow in 2000 and held various commercial, strategic marketing and leadership roles for several Dow businesses incl. Building Solutions, Coatings, and Polyurethanes in EMEAI region before becoming the Global Business Director for Dow Building & Construction in 2014. Prior to his current role, he was the Global Strategy Director for the Polyurethanes portfolio until mid-2019. Marco earned his Master’s degree in Business Economics at the Vrije Universiteit, Amsterdam.

Tim Sykes - Brand Director (Host)
Brand Director

Tim is brand director at Packaging Europe, where he has led content development for 14 years. He has wide interests around innovation in packaging technology and its impacts on the environment, consumer experience, supply chain efficiencies, etc. Tim is the founder and organiser of the Sustainability Awards, which has established itself as the leading global competition focused on sustainable packaging innovation.