Time to apply gamification to anti-counterfeit packaging?

gamification.jpg

The concept of gamification has mostly been considered in software, customer loyalty programmes and business process management. Optaglio's Libor Sustr and Petr Hampl explore its potential in anti-counterfeiting applications

 ALREADY REGISTERED USER? SIGN IN now

 

REGISTER FOR FREE TO CONTINUE READING THIS ARTICLE

And get access to unlimited world-class packaging reporting and commentary.