Smurfit Kappa, Sealed Air, and Macfarlane Packaging have partnered with global logistics expert UPS to launch a new range of packaging specially designed for shipping individual bottles of spirits and wine.

“E-commerce presents a huge opportunity for drinks producers wanting to grow their businesses, as a fifth of alcohol consumers in key export markets are already purchasing their favourite brands online,” said Mark Vale, president of UPS UK & Ireland.

“We designed this new packaging to simplify the process and bring peace of mind that these fragile products will arrive safely at their destination. By combining this specialised packaging with UPS’s smart global logistics network, brokerage expertise, and service coverage, distillers can focus on their passion and sharing their savoir-faire with the world.”

With alcohol e-sales in the UK and Ireland experiencing double-digit growth, this packaging seeks to address the challenge of how to safely pack and ship individual bottles that come in a range of shapes and sizes. It has been developed and tested by UPS in partnership with Smurfit Kappa and Sealed Air and is distributed by Macfarlane Packaging.

“At the moment, people are ordering more goods from online retailers so that they can stay at home,” commented Laurel Granville, marketing director at Macfarlane Packaging. “There is a growing demand for bottle packs as there is a need to effectively pack and distribute these products without damage. At Macfarlane, we offer our clients the most innovative and environmentally-friendly protective packaging options for their businesses and we are proud to work with UPS to offer this pack to e-commerce customers.”

There are four customisable versions of the new one-bottle packs that the companies say can accommodate most of the wine and spirits bottles on the market. They also claim that the packaging is fully recyclable.