Natural beauty company Faith In Nature is sending its excess cardboard packaging to Reuseabox in a bid to reuse over 13,000 boxes and save 12 tonnes of CO2e emissions every year.
Wherever possible, Faith In Nature already reuses pallet layer pads and boxes when transporting its vegan, cruelty-free products.
By collaborating with Reusabox, it is expected to address the leftover cardboard – keeping the material in circulation for longer instead of sending it straight for recycling.
Reuseabox has used its independently verified environmental calculator tool to compare the environmental implications of reusing and recycling cardboard.
Based on the volume of boxes currently collected per month, it has estimated that its partnership with Faith In Nature will reuse 13,200 cardboard boxes, avoid 12 tonnes of CO2e emissions, and save 186,700 kWh of energy and 2.27 million litres of water.
“Faith In Nature already does so much to keep waste out of their process before it even reaches us, which makes this partnership even more rewarding,” says Reuseabox founder Jack Good. “Every box we take on delays the point at which it enters the waste stream, saving the resources that would otherwise be spent making something new in the meantime.
“When a business with Faith In Nature’s values chooses reuse over recycling, it shows how far the circular economy has come from being a nice idea to being a genuine business decision.”
“Reuse is a simple but powerful way to rethink how we use resources,” adds Laura Ford, sustainability director at Faith In Nature. “Working with Reuseabox gives us an opportunity to keep packaging in use for longer, giving boxes a second life and avoiding unnecessary waste – a practical step towards the circular economy.
“For us, it’s about finding the best solution for now, while continuing to work towards a more sustainable future.”
In other news, L’Oréal Groupe has launched the third edition of its #JoinTheRefillMovement campaign. It plans to improve visibility for reusable product alternatives, both in-store and online, and make refillable beauty products available at every price point.
It also intends to highlight the price advantage of refillable formats and reassure consumers that the solutions are as practical and well-performing as their single-use alternatives.
Lush has also unveiled a new lineup of packaging-free shampoo bars, solid shower gels, and limited-edition shower gummies. It aims to encourage consumers to avoid excess packaging consumption during ‘festival season, summer holidays and weddings abroad’.
The ‘naked’ format is also set to cut down on CO2 emissions by saving space in transit, and to prevent bacterial growth by replacing water content with ingredients that remain solid at room temperature.
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