In this edition of our ‘In Conversation With…’ series, Julius Läubli, head of Research & Development at Packsys, walks us through the company’s noSho shoulderless tube innovation – outlining its potential to reduce plastic consumption and emissions, streamline the recycling process, and integrate into existing machinery.
Julius Läubli, head of Research & Development
Could you give us a rundown of noSho for anyone who may be hearing about it for the first time?
noSho is an innovative tube solution developed for the high-end cosmetic market, designed to minimize material use while simplifying the packaging process.
Based on proven compression molding technology, it enables the entire tube head, including the re-closable lid, to be produced in a single production step.
Additional components such as pre-moulded tube shoulders and conventional caps are completely eliminated.
This reduces plastic consumption by up to 80% compared to standard tubes and not only makes noSho more sustainable, but also streamlines the entire production and packaging chain.
Where did the inspiration for this design come from? Is it intended to meet any specific market needs or respond to certain legislation?
The noSho concept emerged from two key industry drivers: growing sustainability demands and the need for operational efficiency. With increasing consumer awareness and tightening environmental regulations, especially in the cosmetics and personal care sector, packaging that uses fewer materials and simplifies the recycling process is in high demand.
noSho responds directly to these needs – offering a forward-thinking solution that is both resource-conscious and recycling-friendly.
Do you have any case studies or data to quantify the amount of plastic this solution saves?
Yes, internal production benchmarks have shown that noSho requires up to 80% less plastic compared to conventional tube-and-cap designs. By eliminating the cap and using a simplified tube head, the reduction in raw material is significant.
For example, with an annual production of 20 million tubes, customers can achieve savings of up to 178 tons of plastic, 2.7 tons of masterbatch, and 1,100 tons of CO2 – resulting in cost savings of approximately USD 450,000 per year. Further data from ongoing field use and pilot applications is being collected to quantify long-term sustainability benefits.
Can you elaborate on how this bottle design improves production efficiency?
By eliminating the need for components like pre-moulded tube shoulders and traditional caps, noSho removes the entire supply chain for parts, application processes, size components, and feeding systems.
This not only saves production floor space but also reduces changeover time and streamlines the workflow. Overall, manufacturers benefit from shorter production cycles and lower total operating costs.
How can customers integrate noSho into their packaging lines? Does it require retrofitting or further investments?
noSho is designed to be as easy to integrate as possible. It is compatible with existing PackSys Global Prestige Header/Capper machines, requiring only minimal upgrades. No major retrofitting is necessary.
Upgraded machines still allow quick changeover between regular tube production and noSho design. This ensures a low entry barrier and a fast transition from conventional tube formats to the noSho system.
What markets and/or applications would you recommend noSho for?
noSho is ideal for high-end cosmetic and personal care products, especially those where sustainability and aesthetics go hand in hand. It’s particularly suited for brands that wish to differentiate with minimalist, eco-conscious packaging without compromising functionality.
Due to its simplified production and resource savings, it can also be a strategic choice for companies aiming to meet ESG (Environmental, Social, and Governance) targets or plastic reduction commitments.
To learn more about the noSho shoulderless tube, click here.
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