My Customisable Box

This concept is based on the notion of a simple and traditional shoe box, with a space in between the base and the lid to house a personalised central strip – a ribbon, printed or textured paper, silicone or PU are just some of the possibilities. This design allows brands to manage their own supply chain and optimise stock by allocating certain quantities to specific launches in short time frames. Its conception is also part of a global sustainability approach.