Smurfit Kappa has claimed a 43.9% reduction in CO2 emissions since 2005 in its sixteenth annual Sustainable Development Report, apparently keeping the company on target to reach net zero emissions by 2050.
Nesquik is reimagining the role of its mascot in a partnership with FutureBrand to modernise its brand identity, aiming for relevance in the digital age and growth into new audience segments.
Earlier this week, organisations from across the value chain called on the EU to adopt mass balance as a means of developing EU-harmonised calculating rules for recycled content in plastics applications in order to meet revised environmental targets.