PureCycle Technologies and IPL Schoeller have developed SnapPack Square EVO, a tamper-evident container that contains 20% PureFive recycled polypropylene in every unit to align with incoming sustainability regulation.
PureCycle’s PureFive resin is produced through a patented physical, dissolution recycling process that removes colour, odour, additives, and other materials from post-consumer recycled polypropylene. The recycled resin is said to offer properties comparable to new plastics.
Now the SnapPack Square EVO has been released under IPL Schoeller’s lineup of tamper-evident packaging. It is recommended as an off-the-shelf packaging option thought to avoid the time and cost of a custom development programme while helping brand owners comply with incoming recycled content requirements.
The launch is set to align with incoming packaging regulation, including Extended Producer Responsibility (EPR) requirements in states such as California and Oregon. These will impose source reduction and recyclability requirements as soon as 2027.
The Recycled Content Law in New Jersey also mandates that plastic packaging contains at least 10% post-consumer recycled content. The figure will rise to 20% and include food packaging by 2027, then increase to 50% by 2036.
The PureFive resin was recently recognized as qualifying recycled content under the Recycled Content Law, and it is certified for post-consumer recycled content by the Association of Plastic Recyclers.
The launch also expands on PureCycle and IPL Schoeller’s collaboration with private-label refrigerated pickle product supplier Cleveland Kitchen. It expands the development from a single product to a standardized container platform that spans multiple categories.
SnapBack EVO is set to become available to brand owners in autumn 2026. Additional sizes and formats are expected to be released as the line rolls out.
“Brand owners are being asked to meet recycled content targets on a timeline that a custom packaging programme often can’t match,” said Christian Bruey, PureCycle’s director of Sustainability and External Affairs. “SnapPack Square EVO gives them a container that already contains PureFive resin, already performs like the packaging they know, and is already built for the regulatory environment they’re walking into. It’s a way to move fast without reinventing a package from scratch.”
“Our work with PureCycle on the Cleveland Kitchen container showed us that recycled content and performance don’t have to be a trade-off,” added Melissa Vettleson, IPL Schoeller Sustainability and Materials Engineer. “SnapPack EVO takes what we learned from that programme and turns it into a standard offering, so any brand owner can bring PureFive resin into their packaging without starting from zero. It’s a faster, lower-risk way to build recycled content into a container line.”
In a previous collaboration, PureCycle worked alongside Procter & Gamble to integrate recycled polypropylene resin into spout and dose caps for select bottles of its ‘most recognizable’ consumer products.
Innovia Films has also implemented PureCycle’s recycled polypropylene resin into its white, cavitated BOPP film, which is said to unlock over 40% post-consumer recycled content for food-contact applications.
In other news, Mondelēz International has worked alongside Amcor, LyondellBasell, and Taghleef Industries to implement 75% chemically recycled content into the flexible packaging for Marabou chocolate bars.
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