The consequences of COVID-19 will end, as temporary barriers erected during new normality. But the ramifications of these restrictions will echo for years afterward. Sometimes it isn’t about the technology that’s already out there; it’s using what you have to try something new. As people are stuck at home, companies are getting creative about how best to approach consumers who can’t walk down to their local high street. All these new developments may shrink in size, but they will never disappear.