All On Second Thoughts articles
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ArticleOn Second Thoughts… Why Plastics Aren’t the Enemy
The properties that make plastic so appealing for packaging – strength to weight ratio, durability, malleability, sterility and clarity are also those that have the potential to make it such a sustainability nightmare. But that doesn’t have to be the case, says Andrew Capper, Creative Director of Echo.
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ArticleOn Second Thoughts…does plastic really make us safer??
In the latest edition of our ongoing series, US-based environmental advisor Holly Kaufman asks whether plastic is a healthy choice.
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ArticleOn Second Thoughts…When reusable packaging is not the right choice…
Jocelyne Ehret of TheRightPackaging.com tells us why reusable packaging is not automatically the most sustainable option.
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ArticleOn Second Thoughts… Why current EPR guidelines need clarification
In his second of his two On Second Thoughts… columns, Dominic Hogg asks: are current European EPR guidelines really enough to motivate brand owners to switch to more sustainable packaging formats?
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ArticleOn Second Thoughts…When ‘recyclable’ is not enough to tackle global plastic pollution
Dominic Hogg, Director of Equanimator and former Chairman of Eunomia, tells us why making plastic packaging recyclable will not address the problem of plastic pollution.
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ArticleOn Second Thoughts: Removing plastic already in the ocean is a distraction
Yoni Shiran, Breaking the Plastic Wave Programme Director, SYSTEMIQ, argues we must focus on the root causes of plastic waste in the ocean - not the symptoms.
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ArticleOn Second Thoughts ... Just going ‘mono’ won’t make plastic packaging circular
The growing pressure being placed on the plastics and packaging industries by the European Commission, NGOs, and consumers will lead to long-overdue changes in how plastic packaging is produced and recycled.
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ArticleOn Second Thoughts... We cannot recycle our way out of plastic pollution
Yoni Shiran, Programme Director at SYSTEMIQ, tells us why recycling is not the single answer to the plastic pollution dilemma.
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ArticleOn Second Thoughts... This too shall pass?
Casper Thykier, co-founder and CEO at Zappar, creative studio and AR platform, explores how technology can be used to adapt to societal changes caused by the COVID-19 pandemic.
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ArticleOn Second Thoughts...What’s bugging me
Kevin Vyse, head of technical at Rapid Action Packaging, a consumer packaging solutions provider to the evolving food industry, explores the implications of the coronavirus outbreak on the packaging industry.
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ArticleOn Second Thoughts... Remembering the job that packaging is hired to do
The rush to leave plastics behind has the potential to cause increased environmental impact. In the mad dash to replace plastics, it’s important that we remember the “job we are hiring packaging to do”.
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ArticleOn Second Thoughts... Waste and responsibility: a rite of passage for global leadership
Dana Mosora is a passionate circular economy advocate, currently working as a workstream consultant for CEFLEX, and also a social entrepreneur who has co-founded the ASASE.
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ArticleOn Second Thoughts... Practical recyclability is the only version of recyclability
In this column, Tom Szaky looks below the surface of recyclability claims and highlights the gap between technical recyclability and practical recyclability.
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ArticleOn Second Thoughts… Recycling is not a panacea
Jarno Stet, waste and recycling manager, Westminster City Council, UK shares his views on recycling and waste management.
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ArticleOn Second Thoughts... Digital market research tools can kill your brand’s opportunities
In our regular guest columnist slot that challenges received wisdom, Marcel Verhaaf (creative director at Anthem Benelux) considers the risks of judging physical design using digital imagery.
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ArticleOn Second Thoughts... The world’s changing – is industry listening?
Haulwen Nicholas (founder of the Packaging Oracle) argues that the current leadership of the packaging world need to make space for a new generation
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ArticleOn Second Thoughts... Unintended consequences
Everyone should be alert to the dangers of simplistic reliance on headline metrics, argues Sanjay Patel, founding partner of the Packaging Collective.
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ArticleOn Second Thoughts... Are you Inclusive or Exclusive?
In the first edition of our new guest column in which packaging experts challenge widely held thinking, Jocelyne Ehret of TheRightPackaging.com invites us to have second thoughts about SUPs and accessibility.




