VerifyMe, which joined AIPIA last year and provides brand owners with time-sensitive logistics, authentication, supply chain monitoring, and data-rich consumer engagement features using smartphone readable codes, has announced that it has successfully developed VerifyInk, a covert ink technology to run on continuous inkjet printers (CIJ).
The company has worked closely with its strategic partner, INX International, to develop and qualify its proprietary covert ink technology to run on CIJs. When used in combination with VerifyMe’s patented reading devices, smartphone integration, dynamic serialization and cloud-based authentication services, the CIJ VerifyInk solution will facilitate the launch of world-class brand protection solutions, it claims.
Patrick White CEO of VerifyMe stated, “This Inkjet technological achievement has taken nearly two years of development. We believe it will allow VerifyMe to scale our business into the massive global product labelling and packaging industry that, up till now, was unable to print our technologies. It represents both a significant new product development achievement and market opportunity for VerifyMe.”
“CIJ printers are widely deployed around the world to mark billions of products across all markets, including consumer goods, pharmaceuticals, and food and beverage. Our new inkjet technology will allow brands to deploy a low-cost high impact brand protection and consumer engagement capability using large volume flexo and web printing presses, as well as infrastructure that often already exists in their supply chains,” he added.
“As a leading manufacturer of inkjet inks for all types of applications including direct-to-product, the CIJ VerifyInk is a natural fit for our product line offering,” said Renee Schouten, vice president of marketing for INX International. “We are excited to provide, together with VerifyMe, a solution that combines high security and customer engagement to the packaging market, two drivers that are very important to brand owners.”
In another business development, VerifyMe has gained the first UK-based customer to use its smartphone-based authentication and consumer engagement solution. The customer, a new British cannabis company, is purchasing VerifyMe tamper evident labels with dynamic QR codes for consumers to authenticate the product, download certificates of analysis and engage with the brand for product promotions as well as other features.
This article was created in collaboration with AIPIA (the Active and Intelligent Packaging Industry Association). Packaging Europe and AIPIA are joining forces to bring news and commentary about the active and intelligent packaging landscape to a larger audience. To learn more about this partnership, click here.