Stora Enso has developed a wood-based pack for Wilfa’s kitchen mixer made from Papira – a protective foam made from wood fibres that can be recycled in paper waste streams.
“We will always try to challenge some established truths and technologies. The ProBaker has been developed together with professional bakers and users, and we’re becoming the favourite of advanced and demanding home bakers! When Stora Enso reached out to us with Papira®, we found this to be a perfect match for the ProBaker”, says Arnt Sandvik Nilsen, Category Director at Wilfa.
Stora Enso developed protective inserts for the Wilfa ProBaker featuring a combination of Papira and corrugated board. The result, according to Wilfa, is a pack that provides the required protection and aesthetic appeal, while fitting the “clean Nordic design” of the product.
“With its 15 kg, solid construction and multiple accessories included, this was the perfect match for us. It’s still early in the process of changing the packaging, but with a common goal to reduce and reuse, we aim to test Papira together with ProBaker in the future”, says Sandvik Nilsen.
The protective inserts for the 15 kg ProBaker passed the ISTA 3A drop test. And the new design reportedly reduces foam usage by 50% and decreases overall box volume by 11%. The companies hope that this reduction in volume will not only lower logistics costs (affecting palletizing, storage, and shipment) but also help to minimize emissions.
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