Selenis and Magnomer have announced a strategic partnership to deliver recyclable PETG shrink sleeves through coatings technology, said to offer easy separation and capture of sleeves in existing recycling systems.
Selenis’ PETG product has been combined with Magnomer’s Magmark SS coatings, aiming to produce ‘immediately available, scalable solutions’ for the effective recycling of PETG shrink sleeves as part of the PET recycling system. Magmark SS coatings are reportedly easily applied to PETG film through printing technologies including gravure and flexo.
The companies say that Magmark SS coatings sync with existing recycling infrastructure and ensure that magnetized PETG label flake can be pulled away by magnets that are already present at recyclers to improve rPET purity. They add that capturing labels at this stage allows the captured PETG label flake to join a side stream which is easily recycled as a fibre grade.
Apparently, the Magmark SS coatings have been tested at commercial scale, align with current processes and have been acknowledged and recognized by How2Recycle, the Association of Plastic Recyclers (APR) and The U.S. Plastics Pact.
According to Ravish Majithia, Magnomer founder & CEO, “PETG is a common label substrate chosen because of its superior shrink properties, branding appeal, and its ability to sync with common manufacturing processes. We are pleased to be working Selenis to offer a solution that allows brands to meet critical recyclability goals, and which allows them to do so in a way that fits with their current processes.”
“This partnership unlocks a wide range of positive benefits for both brands and customers, as this innovation could be implemented globally in Europe and North America considering the two key existing Glycol modifiers in the world, NPG and CHDM,” adds Eduardo Santos, head of Corporate Strategy at Selenis.
Nestlé revealed in April that it had applied a new, recyclable shrink sleeve label with light-blocking print technology to its ready-to-drink Nesquik portfolio, aiming to help consumers recycle 4,500 metric tons of PET every year. The shrink sleeve does not need to be removed before disposal and can be recycled together with the bottle and cap.
Brook + Whittle is a finalist in this year’s Sustainability Awards with its GreenLabel BlockOut shrink sleeve, aiming to help brands switch from coloured PET to clear PET. The labels are printed on a recyclable crystallizable PET material with de-inkable and filterable inks and coatings, allowing them to be recycled alongside the bottle flake.
If you liked this story, you might also enjoy:
The ultimate guide to the Packaging and Packaging Waste Regulation in 2024
How are the top brands progressing on packaging sustainability?
Sustainable Innovation Report 2024: Current trends and future priorities
Everything you need to know about global plastic sustainability regulation
No comments yet