A new line of reusable bottles made from Eastman Tritan Renew – constituting 50% ISCC-certified recycled content sourced from a molecular recycling technology – has been launched by air up.

air up claims to be the world’s first refillable drinking system making use of retronasal smell, or the flavouring of mineral water solely through its scent. A flavour pod is placed on the mouthpiece so that, as the consumer drinks water through the straw, their brain is tricked into tasting a flavour in unflavoured water.

Eastman’s molecular recycling technology depolymerizes hard-to-recycle waste plastics back down to their monomer building blocks; these can then be used to form new polymers. These have been implemented into the air up Generation 2 bottles, which are reportedly manufactured with 100% renewable energy within the European Union.

Compared to single-use plastic bottles, these reusable alternatives are thought to utilize up to 88% less plastic. The result is a lightweight and shatter-resistant lineup available in 600mL and 1L sizes, and it is hoped to contribute to air up’s goal of eliminating single-use plastic waste.

Lena Jüngst, co-founder and chief evangelist of air up, said: “We believe it’s time to think new when it comes to product development, recognizing that addressing climate change requires more than simply urging immediate behavior change. Our approach is to create high-quality products that not only appeal to consumers but also lead to an impact on society and the environment.

“Our new bottles made with Tritan Renew are a powerful example of how we are actively working to create change together with Eastman, a leader in circular materials innovation.”

“We are proud to continue our journey with air up as they launch their new line with Tritan Renew,” Glenn Goldman, commercial director for plastics at Eastman, continued. “This partnership reflects our shared strong commitment to combating the global plastic waste crisis, while providing innovation to the hydration market.”

At the beginning of last year, Eastman announced its intent to invest up to $1 billion in a material-to-material molecular recycling facility in France. At this location, its renewal technology is expected to recycle up to 160,000 metric tonnes of hard-to-recycle plastic waste every year.

Since then, the company molecularly-recycled Cristal One E Renew resin has been implemented into the extrusion blow moulded bottle for Lumene’s Nordic Hydra Birch Dew Jelly skincare product.

In other news, ALPLA and TÖNISSTEINER have developed a reusable and recyclable PET bottle for mineral water from post-consumer recycled material. It is said to cut down on weight and carbon consumption.

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Also, if you’re interested in packaging sustainability, you will want to attend our Sustainable Packaging Summit in Amsterdam on 14-15 November. The Summit brings together leaders and pioneers from across the industry to align strategically, learn, network, and create a critical mass to accelerate change. You can learn more by clicking here, and you can buy a ticket to attend here.