Innovative Beauty Group’s FASTEN Packaging company has unveiled Goodloop, its refillable and recyclable jar for cream products intended to combine luxury branding with sustainable progress.

Goodloop is made of recycled PP and PET, which is said to make them fully recyclable. The pack constitutes a transparent outer jar and a curved inner portion, designed to provide a ‘sleek’ appearance.

By twisting the jar from the bottom, consumers can insert product refills. Its lightweight bayonet closure is set to prevent leakage and negate the need to apply a liner.

Additionally, the jar can be decorated in multiple ways to enable customers to apply individualized branding. For instance, the outer wall can be printed in conjunction with embossing on the inner wall.

Previous versions of Goodloop have received a Silver Muse Design Award, an iF Design Concept Award, a Bronze Pentaward, and a Gold Award at the German Innovation Awards 2023.

“At FASTEN, we know just how important it is for brands to elevate their product’s presentation and consumer appeal, but also ensure alignment with corporate sustainability values,” said Ilja Zutt, managing director at FASTEN Packaging. “The Goodloop refillable jar checks all the boxes and is a solid example of how our design team continues to push the envelope in developing forward-thinking, eco-friendly packaging innovations.”

In another development aimed at the personal care sector, Quadpack’s mono-PP Duetto Jar is designed to serve as a recyclable pack for matching pairs of skincare and beauty products.

Meanwhile, Silgan Dispensing’s refill system, Replay, makes use of the company’s patented LifeCycle Technology in its plastic spring, ensuring that the pack can be manufactured almost entirely from a single recyclable polyolefin.

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