DS Smith has partnered with V. Roubis, creator of bfresh spitiko, to develop fibre-based e-commerce packaging for three sets of existing juice products produced in glass bottles.
bfresh spitiko and DS Smith collaborated to develop a ‘sustainable’ fibre-based solution to replace the traditional wooden trays used to hold the juice filled glass bottles and protect them during transportation, using materials such as polystyrene foam or air cushions.
The new packaging is comprised of fibre-based corrugated cardboard, said to have a robust casing and a luxurious look and feel. DS Smith’s solution also aims to utilize as few materials as possible, in order to increase the number of casements that can be packed and transported.
In addition, the casing includes a QR code that links to bfresh spitiko’s online e-commerce platforms and a ‘bold and eye-catching’ graphic design for consumers to easily identify with.
The DS Smith design team apply their ‘industry-first’ and unique Circular Design Metrics (CDM) tools to measure and quantify the sustainability performance of each of their packaging solutions across eight key indicators. These include carbon footprint, reuse, supply chain optimization, recyclability, material utilization and recycled content. The tools are intended to help brands and retailers compare sustainable design solutions, reduce waste and pollution, and keep materials in use for longer.
George Filippoglou, cluster managing director, Packaging Division, DS Smith, commented: “We’re thrilled to be partnering with V. Rοubis and bfresh spitiko on this innovative packaging solution. Our fiber-based corrugated cardboard alternative has transformed the product casing, making it not only more compact and sustainable, but also easier to transport.”
In related news, DS Smith recently unveiled another e-commerce solution - its TapeBack solution designed to eliminate the need for single-use plastic tear strips in e-commerce packaging, using one glue strip for two e-commerce shipments. The new packaging has a return strip allowing consumers to reuse the original packaging for returns, minimizing the need for additional materials.
Last October, Innocent Drinks revealed the new design for its entire juice and smoothie portfolio, intended to reflect the products’ natural ingredients and help consumers easily navigate the drink lineup. The brand’s signature ‘Dude’ logo was redrawn with custom woodmark, and labels applied to the juice range contrast photographed fruits against a white label to convey the drinks’ refreshing taste.
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