DS Smith has provided Austrian company Privatbrauerei Hirt with fibre-based packaging aiming to deliver ‘optimal protection’ for the brewery’s products during storage and transportation to its e-commerce customers.
Privatbrauerei Hirt’s beverages including beers, lemonades, vinegars, and spirits are being made available online. DS Smith has created a bespoke e-commerce packaging solution to protect the brewery’s products in 0.5 l and 0.75 l glass bottles.
DS Smith states the design effectively secures critical areas of the products such as the cap and base of the glass bottles and incorporates shock-absorbing edges and securing tabs. It is also ‘100% recyclable’ with no plastic components.
Apparently, the DS Smith design team applied their Circular Design Metrics (CDM) tools to measure and quantify the sustainability performance of the new packaging across eight key indicators, ranging from carbon footprint and reuse to materials reduction, supply chain optimization and recyclability. The company adds that the solution is suitable for products in bottles in a variety of different shapes and sizes, making the solution a ‘cost effective and flexible’ option without the need for extra components to bolster the internal support structure.
In similar news, DS Smith worked with Carlsberg Group to create a recyclable, corrugated cardboard display for a new premium beer brand, targeting in-store appeal and end-of-life recyclability. Its modular design aims to provide customers with flexibility in placing the display and scaling its use across small and large retail formats.
More recently, Kingsland Drinks and MM Packaging revealed a fully enclosed, FSC-certified cartonboard format for canned wines and ready-to-drink cocktails, serving as a transit pack and on-shelf solution. Kingsland Drinks is currently utilizing the fully enclosed cases for its multipacks of twelve in 200ml and 250ml can formats.
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