DS Smith and Carlsberg

DS Smith has partnered with Carlsberg in Poland to introduce its Round Wrap multipack solution to selected product lines, designed to reduce CO2 emissions by 224 tons when compared to standard corrugated multipacks.

The solution is anticipated to save up to 224 tons of CO2 annually when introduced for Carlsberg Poland’s Carlsberg, Somersby and Garage ranges. The pack is said to be fully recyclable, and the curved corners aim to reduce the use of shrink film on the pallet.

A survey of consumer perceptions and understanding of the Round Wrap solution was commissioned by DS Smith and implemented by research firm Toluna in December 2023 in the UK and France. Apparently, 77% of the 1000 respondents answered that they are more likely to purchase Enhanced Wrap Around design compared to other solutions.

The DS Smith design team used DS Smith’s Circular Design Metrics (CDM) tools to measure the impact of the new packaging solution for Carlsberg Poland. The process involves the use of eight key indicators including carbon footprint, design for reuse, supply chain optimization and materials utilization. The indicators reveal the performance of a packaging design and allow designers to measure its sustainability performance with enhanced accuracy.

Reinier Schlatmann, regional managing director, Packaging Division, East Europe, DS Smith, said: “We are proud to partner with Carlsberg Poland for a trial launch of the DS Smith Round Wrap. This is aligned with our company wide commitment to Redefining Packaging for a Changing World and our Now & Next Sustainability strategy and mission as we help our customers to design out waste and move towards a circular economy.”

DS Smith Round Wrap utilizes Arcwise technology and Carlsberg Poland is currently trialling the packaging solution for its Carlsberg, Garage and Somersby beer product ranges. 

In related news, Saica Group and Mondelēz have joined forces to launch a new paper-based product targeting multipack products for the confectionery, biscuits and chocolate markets, designed to be recyclable in the paper waste stream. The companies say it has been developed to meet the sustainability standards set by the Confederation of European Paper (CEPI).

WestRock and Liberty Coca-Cola Beverages installed new equipment at the bottling company’s production facility in Philadelphia, USA, hoping to replace an estimated 200,000 pounds of plastic rings used in multipack bottled drinks with recyclable paperboard carriers. Designed to be easy to hold, the carriers are now packaging Coca-Cola’s top brands in 12-ounce (355mm) and 16.9-ounce (500mm) beverage multipacks. 

If you liked this story, you might also enjoy:

How are the top brands progressing on packaging sustainability? 

The ultimate guide to global plastic sustainability regulation 

How bad is ‘greenwashing’ in fast fashion packaging? 

A conversation with P&G’s Chief Sustainability Officer