Barclays is partnering with CLUBZERØ to serve its customers free juice in reusable cups as they wait to enter the Wimbledon Grounds; the solution expects to halve CO2 emissions and result in zero waste.
Alongside umpire greeters, dressing room pop-ups, and other fan surprises, the Barclays Clubhouse – located in the Queue – will offer juices at its Deuce Bar. CLUBZERØ, a member of Barclays’ Unreasonable Impact community, will serve the drinks in an exclusive line of cold beverage cups, which will be returned, washed, and redistributed throughout the tournament.
In line with the UK Government’s prediction that mass sporting events can generate up to 7 tonnes of waste, the partners hope to meet consumers’ expectations for sustainability while providing the necessary volumes of beverage packaging for a high-profile tennis tournament.
Safia Qureshi, founder and CEO of CLUBZERØ, commented: “Thrilled to be supporting one of the world’s greatest sporting events in achieving zero waste. Through our partnership with Barclays, visitors will enjoy every serve with zero waste.”
Barclays is the new Official Banking Partner of the Championships, Wimbledon. It is hosting additional experiences for visitors inside the Grounds; these include a ‘Take on Tiafoe’ simulator experience in which users can return a serve to World No. 10 tennis player Frances Tiafoe; exclusive Q&As and photo opportunities with tennis stars in the Barclays Fanzone; and the chance to win tickets and merchandise at the Barclays Clubhouse Parkside.
This year’s championships will also see Evian pilot their first on-court refillable systems to keep players hydrated during matches. It follows the water brand’s involvement in last year’s Wimbledon tournament, in which it worked with Reward4Waste (now re-universe) to run a digital deposit return scheme and offer consumers the chance to win future Wimbledon tickets for recycling their plastic bottles.
In other sporting news, Huhtamaki North America is providing Sporting Kansas City’s home stadium, Children’s Mercy Park, with compostable and recyclable refreshment packaging as the site’s official “sustainable packaging provider”.
If you liked this article, you might also enjoy: