Great Earth’s nutritional supplements have been launched with a fibre-based cap from Blue Ocean Closures, providing an alternative to plastic caps and aiming to address increasing consumer demand for more sustainable packaging.
According to Blue Ocean Closures, when Great Earth launched its Magnesium product with the new cap, it sold out in a few days. The fibre-based closure can be recycled like paper and has been appreciated by both consumers and retailers.
The company adds that consumers are increasingly demanding environmentally friendly alternatives to plastic, affecting the entire value chain - especially the retail sector, which has the closest contact with end customers.
Blue Ocean Closures says that packaging has always played a central role in informing consumers about the product’s contents and is becoming increasingly important as signal for sustainability. It states that replacing a plastic cap with a fibre-based solution is a technical achievement and sends a powerful message about responsibility and recyclability.
“It is crucial that actors at all levels take responsibility and develop solutions to drive sustainable development. We need to reduce the use of plastic where we can and help our customers make conscious choices. The closure is recyclable and made from renewable resources, which is in line with our packaging strategy,” comments Amelia Sjöberg, sustainability developer at Swedish pharmacy chain Apotek Hjärtat.
The screw cap was commercially launched back in April, used for Great Earth’s vitamin supplement bottles made of rPET with a 38mm top diameter. Blue Ocean Closures stated that the 95% fibre cap contributed to a “significant” carbon footprint reduction.
The company recently collaborated with Paboco to create ‘the industry’s first’ market-ready paper bottle and fibre-based cap combination, expected to reach consumers in early 2025. Including the cap, the total package apparently has a total weight of less than 16 grams, with an HDPE barrier weighing below 2 grams.
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