Blue Ocean Closures’ fibre-based screw cap, which is recyclable in paper waste streams, is set for a commercial launch in partnership with Great Earth – a Sweden-based producer of nutritional supplements.
The companies hope that this solution can provide a viable alternative to existing plastic screw caps. On this occasion, the caps will be used for Great Earth’s vitamin supplements, which are supplied in rPET bottles with a 38mm top diameter.
In addition to reducing the amount of unrecyclable plastic on the bottle, Blue Ocean Closures says that its 95% fibre cap contributes to a “significant” carbon footprint reduction. At the same time, it is hoped that shelf visibility will be increased, while also sending a “clear signal to consumers”.
“In line with our vision, it is obvious for us at Great Earth to choose the most sustainable packaging solution. Fully implemented Blue Ocean Closures’ fiber screw cap reduces our plastic use by 2.6 tons per year and impacts carbon footprint. It is an important step on our journey towards increased circularity,” says Patrik Falk, CEO, Great Earth Scandinavia AB.
“We are proud that we have taken this concept from idea to market introduction in just over two years. A great achievement that would not have been possible without our strong team and valuable partnerships. Owners, customers, suppliers, researchers and more forward-driving actors have all played a vital part of our journey.”
Great Earth slots in alongside The Absolute Group and Coca-Cola as supporting partners for the fibre-based closures product.
The first batch of products will be available at a specific location in June and introduced to several market channels during autumn.
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