Berry Global’s new standard bottle seeks to unlock quick, low-cost customization at low minimum order quantities (MOQs) for personal care, home care, and healthcare products – and is available in up to 100% post-consumer recycled plastic.
The base section of the Chameleon bottle can be customized with a special textured finish. Customers can choose from ten standard versions, or work with Berry’s designers to produce bespoke finishes via a quick-change tooling creation process.
Two standard textures, Bubbles and Waves, are currently on offer. Both can be embossed or debossed.
For additional flexibility, Berry adds that the bottle provides a ‘wide decoration area’ for printing and labelling, and can be recoloured and matched to a customer’s branding.
Customers can also choose between two standard neck finishes – 24/415 and 23mm snap necks. The neck can be adapted to fit different closures, sprays, or pumps.
Additionally, the bottle is made from polyethylene or polypropylene, and is thus believed to be widely recyclable where the relevant collection schemes exist. It is available in versions containing up to 100% post-consumer recycled plastic, the company says.
Berry adds that it provides bottle design mock-ups, 3D printing, in-house artwork design, and on-site silk screen print to support the design process in a ‘one-stop manufacturing and decoration solution’. It places lead times at four to six weeks for a standard bottle and closure, or eight to twelve weeks for a customized solution.
Joe Horton, sales and marketing director at Berry Agile Solutions, says: “The Chameleon can literally change colour and finish, giving customers a blank canvas on which they can create a bespoke packaging solution; and the availability of a textured finish is very much in keeping with the latest trends in the personal care sector.
“With our cost-effective tooling and low MOQs, which can be as little as 10,000 units, customers can very quickly develop a unique packaging experience that maximizes on-shelf appeal, and at an attractive price.”
In another recent development, Berry has unveiled its customizable Domino bottle, also available in 100% post-consumer recycle plastic and geared towards the beauty, home, and personal care sectors. Its rectangular shape is intended to help stack the bottles and take up less space in transportation, storage, and on the shelf.
Another solution developed in collaboration with Aquafigure allows consumers to customize their own reusable water bottles with interchangeable 3D artwork cards. With a particular focus on encouraging children and young people to drink more water, the ‘bottle for life’ is made from Eastman’s BPA-free co-polyester Tritan with a mono-polypropylene lid, and is reportedly dishwasher-safe.
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