To expand its NFC inlay portfolio, Avery Dennison has implemented Pragmatic Semiconductor’s flexible integrated circuit (FlexIC) product line – a move set to unlock smartphone-tap interactions with consumer packaged goods.
The Pragmatic NFC Connect PR1301 product line is described as ultra-thin and robust. Compared to traditional silicon chip production, its manufacturing process is thought to use less chemicals, energy, and water.
The FlexIC products are expected to offer item-level intelligence and low-cost edge for users of Avery Dennison’s NFC inlays – including companies in the retail and healthcare industries.
By facilitating a secure smartphone tapping experience, Avery Dennison hopes to align with authentication and compliance initiatives like Digital Product Passports, and to help customers improve their digital brand experiences.
“NFC technology remains a key part of the digital infrastructure for many of our clients across the globe,” says Mathieu De Backer, VP, Intelligent Labels Innovation, Avery Dennison. “We are ready to mass produce products with Pragmatic NFC Connect, enabling us to further empower clients with reliable connectivity that supports consumer engagement and product authentication initiatives.”
“As a longstanding strategic partner, we are proud to support Avery Dennison in expanding its NFC inlay portfolio and opening new markets with our sustainable NFC Connect product line,” adds James Davey, SVP, sales, business development and product management at Pragmatic Semiconductor. “By seamlessly integrating NFC functionality into products and packaging — even on curved surfaces — brands can deliver smarter, more connected experiences and deeper consumer engagement at scale.”
Last summer, Avery Dennison announced another product launch: three RFID-enabled In-Mold Labels (IMLs) to be embedded into reusable plastic packs during the injection moulding process. The labels contain RFID inlays designed to withstand the heat and pressure of injection moulding, allowing customers to track their consumer packaging, waste containers, pallets, and more.
Elsewhere, HD Barcode has launched an advanced 2D code set to improve the accessibility of on-pack product information for consumers with reading challenges, visual or hearing impairments, and more. Described as “a memory stick on paper”, the code can be processed via a free smartphone app or at an in-store PC reader – revealing voice readouts, videos in American Sign Language (ASL), multi-language support, and more.
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