Avery Dennison has updated its connected product cloud with new artificial intelligence features – a move set to enhance communication and collaboration between supply chain partners and assist in preparation for the EU’s Digital Product Passport legislation.

Offering such features such as the integration of ChatGPT for automating alert response, the Spring ’23 updates are set to enable joint projects between companies and ensure privacy and data protection compliance in such undertakings. Beyond this first release of generative AI-driven capabilities, the team is currently reported to be developing natural language queries on the large datasets managed by, content creation for consumer-facing experiences, and intelligent, personalised notifications – all of which are scheduled to be rolled out over the course of the year.

Furthermore, a new dedicated DPP Essentials module for Digital Product Passports is set to help companies prepare for developments in the Ecodesign for Sustainable Products Regulation, which will cover batteries, textiles, and consumer electronics from 2026. Key data can be captured and managed by, including raw material insights, product certificates, and carbon footprints.

Brands can then selectively share this data through a DPP Essentials template in order to communicate directly with consumers regarding environmental credentials and the repair, reuse, and remanufacture of a product.

“The goal of using AI technologies, including ChatGPT, is to increase efficiency by reducing the time people need to spend on repetitive, manual tasks,” says Max Winograd, vice president of Digital Solutions at Avery Dennison. “Today, sourcing and supply chain managers spend a significant amount of time chasing information via email, typing out repetitive inquiries and follow-ups. With our generative AI, we are helping to speed up this process significantly, while maintaining the trusted, human connections among partners in the supply chain.

“In the last year, we have added an additional six billion items to the platform and also announced key partnerships with organizations including SAP, Wiliot, and Hedera, enabling brands to transform the efficiency and sustainability of their global supply chains. From the outset, has been designed to provide organizations with unprecedented visibility into the origin, sourcing, and re-use of their products. The addition of the DPP Essentials module is an extension of the functionality customers already have and provides them with the templates needed to prepare for the upcoming legislation.”

After reaching the finals of the Sustainability Awards in 2021, the platform was integrated with new tools last year, enabling carbon footprint and efficiency monitoring, real-time carbon analytics and waste elimination, and more.

Further partnerships with the HBAR Foundation, Hedera, and SAP saw the incorporation of distributed ledger technology and the integration of the SAP Analytics Cloud, respectively, for utilising tokenisation to account for carbon emissions and tracking and optimising product expiry dates.