ACTEGA, a manufacturer of speciality coating, inks, adhesives and sealing compounds for the packing industry, has announced new additions to its product portfolio, intended to enhance the visual and haptic effects achievable for shrink sleeves.

According to the company, the new additions to its portfolio include coatings designed to create highly tactile, impactful shrink sleeve effects.

This apparently involves applying the Hybrid AQ-UV Soft Touch Coating and the UV Wet Touch Coating, which the ACTEGA says can produce packaging designs that represent the product itself in an impactful way. For example, a wet touch coating could be used on a beverage bottle or a soft touch finish on the container of a luxury hair brand.

Wolfgang Hoffmann, head of market management of labels, EMEA, comments: “Brands are constantly looking for ways to differentiate their products to stand out on a competitive store shelf, and these new coatings are the latest innovations from ACTEGA, designed with the consumer experience and brand identity in mind.”

In addition, ACTEGA’s additions to the portfolio include its new UV and Solvent-Based Silver inks, which are aimed a brands and converters seeking a “dramatic” metallic shine. The company further claims that these silver inks can be used as an alternative to traditional foil finishing processes, allegedly enabling better recyclability of the finished container and reducing the waste associated with applying foil.

Hoffmann adds: “ACTEGA’s coating and ink systems work on all common substrates, including PET, OPS and PVC, and are suitable for one-sided or two-sided finishing.

“ACTEGA also takes pride in offering a truly consultative approach to ensure that our customers can optimize the ACTEGA products they choose, both during production and to deliver the most effective, high-quality finish, and our team is always on hand to offer technical solutions for slide angle, static, scratch or adhesion.”

“Shrink sleeves are a fast-growing market, providing 360º coverage and the highest flexibility in container shapes.

“By continuously developing and innovating our portfolio of products, we aim to ensure that our customers can stay competitive and take advantage of the many business opportunities available in this sector.”

ACTEGA also offers its customers the Coating Wheel, which is a tool that can be used by different players across the packaging industry to better conceptualize overprint varnishes and end-uses when developing packaging for a product.