Kite Packaging has launched a biodegradable and recyclable bottle sleeve that it says can boast “extreme strength and cost-efficiency.”

The employee-owned business utilised its team of in-house experts to produce the solution, which is being sold as “Flexi-Hex”. The sleeves are produced from 85% recycled paper and can, according to the company, be easily recycled after use.

The pinch top box ensures a completely plastic-free design by eliminating the need for tape while reportedly providing a safe and secure fastening. Used in conjunction, Kite says that these products provide excellent protection while minimising environmental impact.

The product’s honeycomb-inspired structure features expandable hexagonal cells. In addition, Kite says that its Flexi-Hex products significantly enhance the unboxing experience, which is crucial for securing repeat customers and establishing a reputable brand image.

Hexagons are renowned for their structural strength. It is the company’s view that this makes the sleeve suitable for packaging delicate items including glass bottles, ceramics, or homeware.

In a statement, Kite Packaging commented: “The cellular construction intertwines optimal strength with incredible flexibility, enabling you to compress the sleeves for space-saving storage before opening them up to protect your goods.

“This versatility is tailormade for guarding against any knocks and drops that can occur in transit, granting your goods an exceptional level of protection.”