Consumer Experience
CONSUMER EXPERIENCE
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Newly released app aims to simplify and reward recycling
Released earlier this month in the UK, Scrapp aims to make recycling simple by informing consumers which packaging is recyclable in their location. Read more
20 Oct 2021
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How can packaging become more accessible for people who are blind or partially sighted?
Exploring the new technologies that can make packaging more accessible for people with sight loss. Read more
27 Sep 2021
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Nisa stores to trial Jisp’s augmented reality vouchers
Retail technology company Jisp launches an augmented reality (AR) vouchering system, Scan & Save, with Nisa stores and technology from Scandit, which allows customers to scan barcodes on packaging for exclusive promotions. Read more
23 Sep 2021
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Berocca packaging update ‘reinvigorates’ brand’s message
Global life sciences company Bayer has partnered with the Free The Birds creative agency to redesign the packaging of its Berocca brand, in a bid to strengthen its market position and improve accessibility. Read more
14 Sep 2021
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Loop launches in Tesco stores: ‘The impact could be enormous’
Reuse packaging platform has potential to change the way we shop, claims Ken Murphy, Tesco Group CEO. Read more
13 Sep 2021
Tackling the flexibles recycling challenge
CEFLEX’s Dana Mosora and Alec Walker-Love talk about the Quality Recycling Process, which sets out to capture the possibilities of existing technologies to improve recycling of flexible packaging.
