Consumer Experience
CONSUMER EXPERIENCE
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Berocca packaging update ‘reinvigorates’ brand’s message
Global life sciences company Bayer has partnered with the Free The Birds creative agency to redesign the packaging of its Berocca brand, in a bid to strengthen its market position and improve accessibility. Read more
14 Sep 2021
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Loop launches in Tesco stores: ‘The impact could be enormous’
Reuse packaging platform has potential to change the way we shop, claims Ken Murphy, Tesco Group CEO. Read more
13 Sep 2021
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Airnov’s active packaging range expanded with new flavours of Aroma-Can drop-in canisters
Airnov has made two new additions to its Aroma-Can range, a family of containers which are injection moulded with scented polymer resins that release over time. Read more
26 Aug 2021
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Leading charity urges businesses to improve accessibility of packing design
A new campaign by a leading charity is urging businesses to be aware of the issue of inaccessible packaging and the impact it has on blind and partially sighted people. Read more
23 Aug 2021
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Kellogg's to roll out accessible cereal boxes
Following a successful trial, Kellogg's is permanently implementing a new "world-first" technology that enables consumers with sight loss to playback on-pack information via a smartphone. Read more
16 Aug 2021
Waste4Future lighthouse project
We find out more about the project that sets out to create a more efficient plastics and recycling industry from Fraunhofer IMWS's professor Peter Michel.
