Consumer Experience
CONSUMER EXPERIENCE
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Robot Food changes tone in dog food category
Industry expert Craig Wallace and brand design agency Robot Food team up to remove the barriers to better quality dog food. Read more
16 Aug 2019
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The Future Belongs to the Curious
The scope of augmented reality is being explored by inquisitive minds in the industry, dedicating time and effort to research and accrue knowledge of the most valuable ways AR can be applied to the packaging sector. Read more
14 Aug 2019
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Unilever launches ecorefill with on-pack AR
Packaging Europe spoke exclusively with James Adkin, senior global brand manager, Unilever, to uncover the stance of a leading transnational consumer goods company on AR. Read more
6 Aug 2019
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Connecting with consumers
Rob Hollands, managing director, UK, Anthem Worldwide creative agency, shares insights into augmented reality from a design perspective. Read more
29 Jul 2019
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Past the parameters of physical packaging
Smartphone users are gradually becoming familiarised with augmented reality, a readily available technology on the devices that we all carry as extensions of ourselves every day. What does this have to do with the packaging industry though? Read more
25 Jul 2019
