Navigating the future of packaging: Trends, challenges, and opportunities

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The packaging industry stands at the forefront of a transformative shift, driven by a convergence of trends that are reshaping its landscape. As organizations strive to optimize costs, comply with evolving legislation, and meet sustainability commitments, these trends present both challenges and opportunities. John Blake, Senior Director Analyst at Gartner, tells us more about how the changes can be understood and navigated in order to maintain competitiveness and achieve long-term success.

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