Bringing Dia de los Muertos to life with augmented reality

victoria021120.jpg

Cerveza Victoria has launched a marketing campaign featuring a new augmented reality activation designed to generate social media engagement and to celebrate this year’s Dia de Los Muertos Holiday on November 2nd.

 ALREADY A REGISTERED USER? SIGN IN now

 

REGISTER FOR FREE TO CONTINUE READING THIS ARTICLE

And get access to unlimited world-class packaging reporting and commentary.