BOTTA Packaging has worked with the Italian supermarket chain Esselunga to develop an innovative envelope lined with corrugated paper to protect bottles and eggs during online shopping deliveries.
The company considers the traditional and widespread use of bubble wrap in e-commerce packaging to be a non-sustainable habit which also runs the risk of annoying end consumers. Receiving packaging that consists of different materials that must be separated upon disposal is an inconvenience that customers need not face, argues BOTTA.
The Botta Eco-Envelope provides an alternative to bubble wrap while, according to the company, still ensuring the same parameters of protection and resistance.
In terms of the motivation for this development, Botta points to Coleman Parkes research from 2018, in which 75% of consumers reportedly admitted that the sustainability of packaging influences their purchasing decisions. The research also posits that most end users are willing to abandon brands if they deem their packaging to be unsustainable.
“This insight has driven part of our own corporate strategy,” comments Lara Botta, VP of the company. “It has brought us to increase investments in research and development not only of traditional cardboard packaging, but also in building sound expertise in sustainable packaging as a whole: outside, inside, fillers, logistics, optimization and, last but not least, materials innovation”.
“Having decided to invest in finding a sustainable solution for its clients, shows that Esselunga really listens to the needs of the market, and of its customers. We are really proud to have been chosen by Esselunga to support them in this process of evolution and change in their e-commerce packaging.”