In terms of strength, print appearance and sustainability, BillerudKorsnäs says that its new Pure DecorX coated liner opens up “great improvement potential” for decorative corrugated packaging.

Pure DecorX is a 3-ply construction made of 100% primary wood fibres, which apparently makes the liner strong, stiff and high thickness. In practice, the company says that this means great lightweighting opportunities, high runnability in converting machines, reduced risk of washboarding, and enhanced packaging performance.

In a statement, BillerudKorsnäs said: “The use of only primary fibres also makes Pure DecorX a climate-smart choice: it is renewable, recyclable and biodegradable, and the fibres can be traced back to responsibly managed forestry.”

Pure DecorX is coated for surface smoothness, reportedly yielding “excellent” print results in terms of lifelike image reproduction and colour fidelity. This makes the product suited to applications such as shelf-ready packaging, displays, and packaging of food and beverage and premium consumer goods.

“Thanks to our knowledge, experience, and state-of-the-art technology we have been able to secure the quality parameters needed for the highest pre- and post-print demands in one product,” comments Rolf Gustafsson, director of product management for containerboard at BillerudKorsnäs. “Customers can use just one coated quality for pre-print as well as for post-print – an extra benefit.”

The new liner is produced on KM7, one of the company’s board machines. Product quality parameters are monitored in real time using advanced sensor technology, with the aim of ensuring unique product consistency and at a capacity of 550,000 tons a year.

The BillerudKorsnäs range of Pure liners are backed up by the Containerboard BoxLab services, to whom customers can turn for support and advice on optimisation of packaging solutions.