The quintessential British soft drink Vimto® has been available in the Middle East for almost a century, and sales surge during the holy Muslim month of Ramadan.
This year consumers in the Middle East will be able to buy Vimto in special miniature bottles designed and manufactured by leading UK glass packaging specialists Beatson Clark.
Sweet and refreshing, Vimto has been a favourite in the Middle East since it was first exported in 1926 - and nowadays 35 million bottles a year are sold across the region.
During Ramadan Muslims fast from sunrise to sunset, so Vimto is said to be the perfect pick-me-up after hours without food or drink. In recent years Vimto has introduced marketing initiatives such as personalised bottles, and this year they will be promoting luxury cases of 12 miniature bottles ideal for giving to loved ones or as corporate gifts.
“For years Vimto has been the drink of choice at the iftar table,” said Matthew Nichols, Regional Manager Middle East for Vimto International.
“Vimto is always heavily marketed in the run-up to Ramadan and one of the questions this year was what would we be doing in terms of consumer interaction?
“We wanted to create something different alongside the usual 710ml bottle of Vimto, and one idea was a miniature bottle that would be perfect for a gifting pack.
“So this year miniature replica bottles of Vimto will be sold as a 12-pack at Bloomingdales stores in Dubai and Kuwait. People can give a case as a gift and can personalise the bottle labels for their friends and family too.”
Beatson Clark was introduced to Vimto by H&A Prestige Bottling in Chorley, who sourced all the materials including the replica 70ml bottle which has been designed and manufactured by Beatson Clark.
“The bottles look fantastic – absolutely brilliant,” said Matt. “We met Beatson Clark a couple of times to go through the designs and the modelling. The process was very streamlined and they were easy to work with – I really got a sense that they would go to any lengths to make sure the customer is satisfied.”
Chris Palmer, Business Development Manager at Beatson Clark, commented: “Vimto is an iconic British brand and we are proud to have been asked to work on this bottle for them.“We have many years’ experience of creating glass packaging for the soft drinks industry, and because of our flexible approach we can design and manufacture bespoke bottles at low volumes.
“It’s exciting to think that our miniature Vimto bottles will be taking pride of place during Ramadan celebrations for thousands of Muslims across the Middle East in the coming weeks.”
Ramadan begins on 26th May this year and ends on 24th June.