Ball Corporation is launching a new impact extruded aluminium bottle line that it says provides a circular solution to plastic pollution.

Available in various shapes and sizes, this impact extruded aluminium bottle can reportedly be customised for numerous beauty, personal care, food and beverage products.

Ball also says that its new aluminium bottles are infinitely recyclable and can be turned into other aluminium products over and over again. The bottles are available with a re-closable threaded cap that allows consumers to twist the top on and off.

"Plastic waste that ends up in the natural environment has led to more public discussion about packaging, its life cycle, and recyclability," said Jason Galley, director of innovation and sustainability, Ball. "Consumers are demanding more environmentally friendly solutions for packaging their everyday products. We combined our product design and sustainable aluminium packaging expertise to develop another truly circular packaging solution – the Infinity Aluminium Bottle."

Like Ball's aluminium beverage cans, cups and Alumi-Tek bottles, the impact extruded aluminium bottle is monomaterial – it consists of only one material, apparently meaning that it can be easily sorted and recycled. In fact, according to Ball, aluminium can be recycled an infinite number of times without losing quality. The company also says that aluminun retains its value throughout the recycling process, so it can be kept in circulation indefinitely without becoming waste and ending up in the ocean or in landfills. After use, an aluminium bottle can reportedly be recycled and returned as a new packaging format in just 60 days. The material can also be recycled to take on a new life as other aluminium products, such as consumer electronics or a bicycles. 

The new product line will be showcased at the Packaging of Perfume, Cosmetics & Design (PCD), Premium and Luxury Drinks (PLD) and Aerosol Dispensing Forum (ADF) in Paris Jan. 29-30, 2020.