Amcor today announced that the ‘Reducing CO2 Packaging’ Label from the Carbon Trust can now be printed on its packaging to demonstrate what it describes as “significant carbon footprint reductions.”

This move comes as a part of the company’s lifecycle assessment service, which enables customers to measure their packaging’s carbon footprint from raw materials through end-of-use.

Qualification for the use of the label is based on the ability to demonstrate a carbon footprint reduction of 20% or more. Meanwhile, the first Amcor customer pilot for the service has been successfully completed, and roll-out will accelerate in the coming months.

“Consumers are concerned about climate change and want to reward those brands that demonstrate they are taking action,” says Gerald Rebitzer, sustainability director for Amcor Flexibles.

“We work with customers to help them measure and reduce their packaging’s carbon footprint. This can be achieved by using lower-impact materials such as films made from plant-based material instead of fossil-fuels; by designing for recycling streams; light-weighting and other methods.”

Silvana Centty, senior manager at the Carbon Trust, added: “It is great to see companies like Amcor develop tools to provide transparent carbon footprint information to their customers. Having a full understanding of where carbon reductions can be made in packaging is a step to lowering the environmental impact of a product.

“The ability for Amcor’s packaging to also include the Carbon Trust carbon label goes one step further in helping brands to communicate their carbon reduction efforts to end consumers.”

This news comes off the back of the announcement yesterday that Amcor has been awarded an A- grade for Climate Change in the CDP’s annual ratings, as a result of the reduction of its greenhouse gas emissions intensity by 36% since 2008.

Commenting on the achievement, David Clark, vice president for Sustainability at Amcor, said: “We’re proud that CDP has recognized Amcor’s enhanced sustainability efforts and results. We will continue to lower our greenhouse gas emissions, and to meaningfully reduce water consumption through our EnviroAction program. Amcor recognizes that sustainability is our greatest opportunity, and we will continue to embed this philosophy into our business.”