The materials that make up the pack – a pre-made FlexiBag Recyclable and a BarrierPack Recyclable form-fill-and-seal (FFS) reel material – are both certified recyclable by the Institute cyclos HTP, which specialises in the classification, assessment, and certification of recyclability of packaging.
While seeking greater recyclability for its packaging, Zooplus was not willing to compromise on any performance properties, including barrier protection, or aesthetics. Mondi says that its materials provide all the necessary barrier properties to protect against the unwanted transmission of moisture, oxygen, and odours with a premium look and feel.
Mondi’s expertise apparently made it possible to maintain the desired aesthetics on the packaging, so that the previously metallised highlights on the label and in the eyes of the wolf are also recyclable.
“The success of ‘Wolf of Wilderness’ shows that we have our finger on the pulse for species-appropriate, convenient and high-quality food that dogs love. That is why Mera Tiernahrung, who has been contributing to our success for years, manufactures the dog food. Consequently, we only considered a sustainable and high-quality solution to package the new flavours,” notes Dominik Mayer, senior product manager for Wolf of Wilderness at Zooplus.
“Mondi leverages its customer-centric EcoSolutions approach to create sustainable packaging by design without compromising on quality. By applying our extensive materials knowledge, we were able to replicate the look without the use of any metallic substances to produce recyclable packaging,” said Thomas Kahl, project manager of EcoSolutions at Mondi.