“With the IDS 250 system, Velox has been able to find the Holy Grail for digital print. Digital is often a complementary technology, but the IDS 250 can be a replacement technology for analogue processes. Velox’s Adaptive Deposition Architecture coupled with their proprietary inks achieve the productivity and speed that long production runs require, with the full on-demand benefits of digital without compromising on colour or image quality,” says Amy Machado, Research Manager Imaging, Printing, and Document Solutions, IDC.

Customer LAGEENTUBES, a leading supplier of plastic and aluminium tubes packaging to the worldwide cosmetics and pharmaceutical industries, is fully installed with the Velox IDS 250 and producing products for its customers that are soon to be on store shelves.

“Our partnership with Velox started after we conducted thorough market research to find the best digital decoration technology available,” said David Daloya, LAGEENTUBES’ General Manager. “Based on Velox’s digital decoration technology, we now offer our customers a completely new level of capability, both in terms of agility and responsiveness, as well as superior product appearance.”

Marian Cofler, Velox CEO, a printing industry leader who holds several digital printing patents, added, “Velox disrupts the conventional perception that mass production digital DTS is a technology of the future. Finally, batches of any size, with a cost per copy that is competitive with analogue long runs, are possible. This is an enormous breakthrough that can profoundly shake the industry – printing digitally direct-to-shape of any volume is now revolutionising how products are branded, produced, and marketed.”

More info: