Tubettificio Favia offers a pack that is unique, safe, anti-counterfeiting, design-oriented, that can also tell a story of its own, thanks to a new solution that turns aluminum tubes into an interactive packaging.
Tubettificio Favia offers its customers the opportunity to upgrade ToBeUnique aluminum tubes with StealthCode® technology, an innovative solution that turns packaging into a precious tool of corporate storytelling.
A thin texture, invisible to the human eye, is printed on the entire surface of the packaging; a special code "hidden" within the design that can be detected only by the StealthCode® mobile app, available for free on Apple and Google Play stores. Download the app, scan the packaging and you will be immediately redirected to exclusive digital content associated with the product.
StealthCode®, the innovative solution that transforms the packaging world.StealthCode® is an interactive and dynamic solution based on Digimarc Barcode® technology, distributed in Italy by BeeGraphic, a leader company in services to the global Packaging Industry.
The generated code is unique, it can’t be duplicated and is protected by sophisticated IT systems that protect its authenticity, preventing it from being read if it’s not compliant with the required standards. This discourages counterfeiting attempts, offering additional defense for the protection of the product.The code can refer directly to any type of digital content: a website, a social media page or profile, or any other media or augmented reality content, which can be updated and changed in real time
StealthCode® advantagesThe code is invisible to the human eye, a step forward compared to the most famous QrCode, which is invasive in terms of design and can be difficult to read if printed on small or not-linear surfaces (like a little tube).
With StealthCode® everything changes: the code is printed on the entire surface of the tube, and there is no need to focus on a spot. StealthCode® can also be combined with any design or printing technique.
SynergiesStealthCode® technology is combined with ToBeUnique digital printing, an exclusive method by Favia that involves the aluminum body of the tube and the plastic cap in one printing process. Thanks to StealthCode®, ToBeUnique is even more unique. Here are some possible applications:
• in Food Industry: the tube “links” to a food blog or to a video recipe, or even to a page with some advices for the correct use of the product or its storage;
• in Cosmetic Industry: the tube refers to a beauty blog or webpage, to a video of make-up tips;
• in Pharma: the app allows you to go beyond the classic "patient information leaflet", linking to a page with medical advices for the correct use of the drug or for leading a healthy and active life.The link, however, can also refer to the company website, a social network, a contest or an event.