Angus Freeman resized.jpg

Is GSK exploring innovation in smart/active packaging for improved customer experience?

Historically, pharmaceutical packaging has been there to protect the product and clearly identify what it is and how it should be used. Technological advances give us a fantastic opportunity to build on those critical characteristics and potentially enhance how healthcare professionals and patients interact with our medicines. We are seeking to learn from other industries which have already embraced some of these opportunities and we are working with regulatory bodies to see how best we introduce these enhancements to the benefit of our patients.