• Skip to main content
  • Skip to navigation
  • hot-topicsHot topics
  • About Us
  • Submissions
  • e-Magazine
  • Webinars
  • Sustainability Awards
  • Advertise
  • Machine Vision
Site name pe-logo-strapline
Site name
Mast navigation
  • Subscribe
  • Sign In
Search our site
Menu
Close menu
  • Home
  • Topics
    • Back to parent navigation item
    • Topics
    • Emerging Technologies
    • Sustainability
    • Consumer Experience
    • Regulation & Compliance
    • Circular Economy
    • Protection
    • Reuse
    • Smart Packaging
    • E-Commerce
    • Business & Collaboration
    • Food
    • Beverages
    • Pharmaceutical
    • Personal Care
    • Flexibles
    • Rigid Packaging
    • Renewables
    • Production Line & Efficiency
    • Print & Labelling
    • Recyclability
    • Carbon Emissions
    • Social Impact
  • Sections
    • Back to parent navigation item
    • Sections
    • News
    • Comment
    • Features
    • Videos
    • Podcasts
    • Webinars
  • Events
    • Back to parent navigation item
    • Events
    • Sustainability Awards
    • Sustainable Packaging Summit 2025
    • Upcoming industry events
  • Sustainable Packaging Summit
  • MEMBERSHIP
    • Back to parent navigation item
    • MEMBERSHIP
    • The Brief
    • Reports
  • Home
  • Topics
      • Emerging Technologies
      • Sustainability
      • Consumer Experience
      • Regulation & Compliance
      • Circular Economy
      • Protection
      • Reuse
      • Smart Packaging
      • E-Commerce
      • Business & Collaboration
      • Food
      • Beverages
      • Pharmaceutical
      • Personal Care
      • Flexibles
      • Rigid Packaging
      • Renewables
      • Production Line & Efficiency
      • Print & Labelling
      • Recyclability
      • Carbon Emissions
      • Social Impact
  • Sections
      • News
      • Comment
      • Features
      • Videos
      • Podcasts
      • Webinars
  • Events
      • Sustainability Awards
      • Sustainable Packaging Summit 2025
      • Upcoming industry events
    • 4661049-67444e7346792
      Announcing the finalists of Packaging Europe’s Sustainability Awards 2025!
    • Sustainable Innovation Report 2024: Current Trends and Future Priorities
      Sustainable Innovation Report 2024: Current trends and future priorities
  • Sustainable Packaging Summit
  • MEMBERSHIP
      • The Brief
      • Reports
    • The flag of the European Union, flying in front of the EU parliament building.
      A deeper dive into the fight for European competitiveness
    • A sign with the Nestle logo against the background of a corporate building.
      Report: How are the top brands progressing on packaging sustainability in 2026?
    • Flags of various EU countries in front of the European Parliament building in Brussels, Belgium.
      The ultimate guide to the Packaging and Packaging Waste Regulation in 2026
  • More from navigation items
Podcasts

Related audio

  • 52-PE-podcast

    PP recyclability, collaboration and EPR with GreenBlue’s Paul Nowak

  • 53-PE-podcast.png

    Women in packaging – diversity and fostering new talent

  • 51-PE-podcast

    Packaging and the consumer: A deep dive

  • 31-SP-podcast

    Sustainability Perspectives: The potential of low carbon aluminium

  • 50-PE-podcast

    CEFLEX at an inflection point

Sustainability Perspectives: The role of data and AI in the circular economy

2025-01-14T11:59:00+00:00

  • No comments

In 2019, software company SAP turned its attention to solutions tackling the plastic pollutions in the oceans, which lead to the development of SAP Responsible Design, a tool designed specifically to tackle packaging challenges. Darren West, SAP’s Global Head of Circular Economy Solutions, discusses the advantages and potential of data driven solutions and how they can help with the various challenges the industry faces, from changing regulation to EPR fees and sustainable packaging design with Elisabeth Skoda.

Topics

  • Featured Stories
  • Podcast
  • Sustainability

Latest audio

  • 52-PE-podcast
    Podcast

    PP recyclability, collaboration and EPR with GreenBlue’s Paul Nowak

    2026-05-05T14:12:00Z

  • 53-PE-podcast.png
    Podcast

    Women in packaging – diversity and fostering new talent

    2026-04-28T09:01:00Z

  • 51-PE-podcast
    Podcast

    Packaging and the consumer: A deep dive

    2026-04-09T12:03:00Z

  • 31-SP-podcast
    Podcast

    Sustainability Perspectives: The potential of low carbon aluminium

    2026-03-31T10:19:00Z

  • 50-PE-podcast
    Podcast

    CEFLEX at an inflection point

    2026-03-24T09:31:00Z

    By Tim Sykes

  • Topic of the month-podcast 2
    Podcast

    The Talking Point: Harnessing the potential of machine vision systems

    2026-03-17T10:56:00Z

No comments yet

You're not signed in.

Only registered users can comment on this article.

Sign in Register

Sponsored Stories

  • PE_Yuto_Header

    Sponsored Content

    YUTOECO’s Ecocoon™ offers plant-based alternative to petroleum-based cushioning

    2026-05-04T09:16:00 Sponsored by YUTOECO

  • PE_Ahlstrom_Bread_Bag

    Sponsored Content

    Exploring the possibilities of transparent paper with Ahlstrom

    2026-05-04T09:15:00 Sponsored by Ahlstrom

  • SOMIC Teaser - interpack 2026_without text_1080x810-3

    Sponsored Content

    SOMIC presents two new machine series and other technical highlights

    2026-05-01T07:17:00 Sponsored by Somic

  • Syntegon neXt image-2

    From our sponsors

    Syntegon presents a holistic concept for the ‘Factory of the Future’ with neXt

    2026-04-21T13:24:00 Sponsored by Syntegon

  • Barberan Spotlight 1

    Article

    Barberán’s digital printing solutions: from engraved rollers to digital single pass

    2026-05-07T10:29:00 Sponsored by Barberán

  • BW pic

    Sponsored Content

    BW Packaging announces its interpack 2026 lineup

    2026-04-27T08:06:00 Sponsored by Barry-Wehmiller

  • Complete Lines at Sidel (1)-2

    Sponsored Content

    Sidel masters packaging and line complexity

    2026-05-06T08:07:00 Sponsored by Sidel

  • GP x Akestra Hot Cup Lid-2

    From our sponsors

    Perstorp and Göncay Plastik introduce circular, heat-resistant rPET hot cup lids

    2026-04-24T09:00:00 Sponsored by Göncay Packaging

  • Amcor pic

    From our sponsors

    Amcor underlines breadth in food packaging solutions

    2026-04-15T07:48:00 Sponsored by Amcor

  • heidelberg_autoplate

    From our sponsors

    Integrated, future ready solutions for the packaging and converting industry

    2026-04-20T08:25:00 Sponsored by HEIDELBERG

  • sow Gkraft banner_1080x810px_EN-2

    Sponsored Content

    The Navigator Company to showcase gKRAFT™ packaging and new moulded fibre products at interpack

    2026-05-01T07:17:00 Sponsored by The Navigator Company

  • visuel 01 1080x810

    From our sponsors

    Bostik brings its flexible materials portfolio together under one global brand: ADCOTE™

    2026-04-20T08:27:00 Sponsored by Bostik

Related articles

  • Nestle and IBM

    Article

    Nestlé and IBM’s AI tool proposes ‘entirely new’ packaging materials

    2025-07-04T13:31:00Z

  • PE_Greyparrot_Deepnest

    Article

    Unilever, Amcor, and Asahi trial ‘world-first’ AI recyclability data platform

    2025-07-01T07:54:00Z

  • PreZero

    Article

    International working group for packaging data standards kicks off

    2025-03-26T14:29:00Z

  • PE_Surrey_Pulpex

    Article

    Project employs AI to correct imperfect barrier coatings for fibre-based bottles

    2025-02-10T09:06:00Z

  • Topics
  • Sections
  • Events
  • Subscribe
  • Connect with us on Twitter
  • Connect with us on Linked in
  • Connect with us on Youtube
  • Connect with us on Instagram
  • Connect with us on TikTok
  • About Us
  • Submissions
  • Contact us
  • Magazine
  • Media Pack
  • Terms & Conditions
  • Privacy Policy
  • © 2026 Packaging Europe Ltd

Site powered by Webvision Cloud