• Skip to main content
  • Skip to navigation
  • hot-topicsHot topics
  • About Us
  • Submissions
  • Webinars
  • Sustainability Awards
  • Advertise
  • Machine Vision
Site name pe-logo-strapline
Site name
Mast navigation
  • Subscribe
  • Sign In
Search our site
Menu
Close menu
  • Home
  • Topics
    • Back to parent navigation item
    • Topics
    • Emerging Technologies
    • Sustainability
    • Consumer Experience
    • Regulation & Compliance
    • Circular Economy
    • Protection
    • Reuse
    • Smart Packaging
    • E-Commerce
    • Business & Collaboration
    • Food
    • Beverages
    • Pharmaceutical
    • Personal Care
    • Flexibles
    • Rigid Packaging
    • Renewables
    • Production Line & Efficiency
    • Print & Labelling
    • Recyclability
    • Carbon Emissions
    • Social Impact
  • Sections
    • Back to parent navigation item
    • Sections
    • News
    • Comment
    • Features
    • Videos
    • Podcasts
    • Webinars
  • Events
    • Back to parent navigation item
    • Events
    • Sustainability Awards
    • Sustainable Packaging Summit 2025
    • Upcoming industry events
  • Sustainable Packaging Summit
  • MEMBERSHIP
    • Back to parent navigation item
    • MEMBERSHIP
    • The Brief
    • Reports
  • Home
  • Topics
      • Emerging Technologies
      • Sustainability
      • Consumer Experience
      • Regulation & Compliance
      • Circular Economy
      • Protection
      • Reuse
      • Smart Packaging
      • E-Commerce
      • Business & Collaboration
      • Food
      • Beverages
      • Pharmaceutical
      • Personal Care
      • Flexibles
      • Rigid Packaging
      • Renewables
      • Production Line & Efficiency
      • Print & Labelling
      • Recyclability
      • Carbon Emissions
      • Social Impact
  • Sections
      • News
      • Comment
      • Features
      • Videos
      • Podcasts
      • Webinars
  • Events
      • Sustainability Awards
      • Sustainable Packaging Summit 2025
      • Upcoming industry events
    • 4661049-67444e7346792
      Announcing the finalists of Packaging Europe’s Sustainability Awards 2025!
    • Sustainable Innovation Report 2024: Current Trends and Future Priorities
      Sustainable Innovation Report 2024: Current trends and future priorities
  • Sustainable Packaging Summit
  • MEMBERSHIP
      • The Brief
      • Reports
    • Joshua_Statie517
      Sustainable Innovation Report 2025: Current trends and future priorities
    • plastics
      The Brief: could global action eliminate plastic pollution by 2040?
    • 9040_burgerkingloop26.04_67443
      The Brief: Reuse vs. single use – which is better for the environment?
  • More from navigation items
Podcasts

Related audio

  • 51-PE-podcast

    Packaging and the consumer: A deep dive

  • 31-SP-podcast

    Sustainability Perspectives: The potential of low carbon aluminium

  • 50-PE-podcast

    CEFLEX at an inflection point

  • Topic of the month-podcast 2

    The Talking Point: Harnessing the potential of machine vision systems

  • 36-SP-podcast

    Sustainability Perspectives: Pathways to carbon emission reduction

Sustainability Perspectives: The role of data and AI in the circular economy

2025-01-14T11:59:00+00:00

  • No comments

In 2019, software company SAP turned its attention to solutions tackling the plastic pollutions in the oceans, which lead to the development of SAP Responsible Design, a tool designed specifically to tackle packaging challenges. Darren West, SAP’s Global Head of Circular Economy Solutions, discusses the advantages and potential of data driven solutions and how they can help with the various challenges the industry faces, from changing regulation to EPR fees and sustainable packaging design with Elisabeth Skoda.

Topics

  • Featured Stories
  • Podcast
  • Sustainability

Latest audio

  • 51-PE-podcast
    Podcast

    Packaging and the consumer: A deep dive

    2026-04-09T12:03:00Z

  • 31-SP-podcast
    Podcast

    Sustainability Perspectives: The potential of low carbon aluminium

    2026-03-31T10:19:00Z

  • 50-PE-podcast
    Podcast

    CEFLEX at an inflection point

    2026-03-24T09:31:00Z

    By Tim Sykes

  • Topic of the month-podcast 2
    Podcast

    The Talking Point: Harnessing the potential of machine vision systems

    2026-03-17T10:56:00Z

  • 36-SP-podcast
    Podcast

    Sustainability Perspectives: Pathways to carbon emission reduction

    2026-02-26T11:36:00Z

  • 49-PE-podcast
    Podcast

    Collaborative EPR: A conversation with CITEO and EXPRA

    2026-02-17T13:04:00Z

No comments yet

You're not signed in.

Only registered users can comment on this article.

Sign in Register

Sponsored Stories

  • PE_Husky_1

    Sponsored Content

    Showcasing Husky’s injection moulding systems for thinwall containers, pails and more

    2026-03-26T09:49:00 Sponsored by Husky

  • Cognitive Manufacturing  -2

    From our sponsors

    The IMA Group at Interpack 2026

    2026-04-15T10:06:00 Sponsored by IMA

  • Bostik Spotlight 2

    From our sponsors

    Value chain partners aim to drive resource efficiency for mono-PE pouches

    2026-04-07T11:56:00 Sponsored by Bostik

  • UniVacco 2026

    From our sponsors

    Univacco introduces holographic cold transfer for large-format applications

    2026-04-07T12:23:00 Sponsored by Univacco

  • Valco Melton Spotlight 1

    From our sponsors

    Valco Melton’s melt-on-demand technology for maximum productivity

    2026-04-07T12:10:00 Sponsored by Valco Melton

  • Husky Spotlight Header

    From our sponsors

    How Husky aims to shape the future of sustainable PET preform manufacturing

    2026-04-13T15:51:00 Sponsored by Husky

  • Hatzopolous pic

    From our sponsors

    Innovative flexible packaging solutions

    2026-04-15T07:47:00 Sponsored by A. Hatzopoulos S.A.

  • Amcor pic

    From our sponsors

    Amcor underlines breadth in food packaging solutions

    2026-04-15T07:48:00 Sponsored by Amcor

  • Taghleef Spotlight 1

    From our sponsors

    Expanding the possibilities of packaging together: Taghleef’s ‘hands-on’ innovations at Interpack 2026

    2026-03-23T10:24:00 Sponsored by Taghleef Industries

Related articles

  • Nestle and IBM

    Article

    Nestlé and IBM’s AI tool proposes ‘entirely new’ packaging materials

    2025-07-04T13:31:00Z

  • PE_Greyparrot_Deepnest

    Article

    Unilever, Amcor, and Asahi trial ‘world-first’ AI recyclability data platform

    2025-07-01T07:54:00Z

  • PreZero

    Article

    International working group for packaging data standards kicks off

    2025-03-26T14:29:00Z

  • PE_Surrey_Pulpex

    Article

    Project employs AI to correct imperfect barrier coatings for fibre-based bottles

    2025-02-10T09:06:00Z

  • Topics
  • Sections
  • Events
  • Subscribe
  • Connect with us on Twitter
  • Connect with us on Linked in
  • Connect with us on Youtube
  • Connect with us on Instagram
  • Connect with us on TikTok
  • About Us
  • Submissions
  • Contact us
  • Magazine
  • Media Pack
  • Terms & Conditions
  • Privacy Policy
  • © 2026 Packaging Europe Ltd

Site powered by Webvision Cloud