Paptic & Emerald: collaboration reflections from a start-up and VC

Tuomas Mustonen from Paptic and Fredric Petit from Emerald’s sustainable packaging fund reflect on the long journey of a renewable flexible packaging start-up from spin-out to a fast growing business with a mix of VC and corporate backers, what (apart from a winning technology) makes a start-up an investable proposition, and the benefits of a diverse shareholder base.