The 4evergreen Alliance was set up by CEPI, the European association representing the paper industry to further boost the circularity of fiber-based packaging. We speak to Eija Hietavuo, who is 4evergreen chair and also SVP sustainability and environment at Stora Enso, Jori Ringman, director General, CEPI and Alexey Vishtal, senior fiber-based packaging specialist at 4evergreen member Nestlé to delve deep into the alliance’s work and the challenges and opportunities for fiber-based packaging on the way to a circular economy.