Smurfit Kappa has also developed a supply chain analysis tool called ePackExpert, which assesses protective requirements based on actual conditions of supply chain and product vulnerability. A yoga mat doesn’t need to be treated the same way as a television. A controlled supply chain with a single logistics partner in a domestic market may not need the same ‘worst case scenario’ packaging used across global distribution. And the product cost is another consideration: if the value of the product is low, the value to the customer of protecting it is also lower. The ePackExpert tool takes all of these variables into consideration. You could view this as a second step in the Frustration Free ethos.