Redsmith Distillery is launching gin in bottles that are made from 100% recycled glass and are reportedly 20% lighter than its previous bottles.
The company says that its new packs use less energy to manufacture, handle and ship, and that their recycled nature “reduces environmental impact”. Each bottle has a natural cork stopper with a wooden top and is sealed with a shrink closure that is recyclable.
Redsmith believes that the “greenish-blue” colour of the bottle, which comes as a result of the recycling process, along with its short choker neck and slight variations in colour along with the occasional bubble or other perfect imperfections, gives it a “rustic charm”.
This move towards a different kind of packaging solution has also prompted a complete brand overhaul – the label has been completely re-designed in-house with the stylised Redsmith R most prominent on the front of the label.
‘Jenny’, Redsmith’s main still, is depicted in a line drawing on the reverse of the label, and consumers will notice a tiny representation of the original Redsmith bottle, a nod to how the company started in Ruddington, Nottinghamshire back in May 2016. Each label bears a handwritten batch and bottle number and is signed by the distiller.
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