Brockmans Gin has announced its new lightweight bottle, which it says is designed with 51% post-consumer recycled content (PCR) and has 30% less glass weight on average than its direct competitors.
Due to be released in September 2024 and phased in across all products and markets, the company says the new packaging uses lighter glass, can be widely recycled and reduces the product’s environmental footprint.
The brand aims to decrease CO2 emissions through its lighter bottle and the overall reduction of energy intensive material usage and logistics. Apparently, the bottle weighs 500 grams and will be the lightest bottle of its competitive set, based on a comparison with the 7 globally bestselling gin brands in the super premium segment - Hendrick’s, Roku Gin, Malfy Gin, Tanqueray 10, The Botanist, Drumshanbo and Gin Mare - according to 2023 data from IWSR.
The company claims the new design has 30% less glass weight than its direct competitors on average, with direct competitors’ bottles weighing on average 42% more than Brockmans’ bottle. Brockmans states that its bottle weight has been measured and compared individually to each bottle from the competitive set (glass and labels), and this claim is based on the average weight of the competitive set’s bottles, with the data independently verified by Campden BRI. The bottle is also said to have 51% PCR content (compared to 0.6% previously).
Jean-Dominique Andreu, managing director of Brockmans Gin, said: “Our new bottle represents a significant step in our journey towards sustainability. We are proud to lead the industry with this innovative, lightweight packaging and we are committed to continuing our efforts to create a more sustainable future.”
Brockmans says the new design was ‘brought to life’ by glass manufacturer Verallia. General manager Axel Guilloteau commented: “At Verallia, our aim is to re-imagine glass packaging for a sustainable future and we are honoured to work on this project with Brockmans Gin. We are constantly looking to align with clients who are inspired to reduce their impact on the environment and ones that look at packaging from a completely new perspective.”
At the end of last year, Redsmith Distillery unveiled gin bottles reportedly made from 100% recycled glass and 20% lighter than its previous bottles, hoping to use less energy to manufacture and reduce environmental impact. Each bottle has a natural cork stopper with a wooden top and is sealed with a recyclable shrink closure.
More recently, Diageo and ecoSPIRITS entered a global agreement to distribute Gordon’s gin, Captain Morgan rum and Smirnoff vodka in reusable packaging at bars, hotels, and restaurants via the ‘lower carbon, lower waste’ ecoTOTE technology. The companies say ecoTOTEs function like kegs, designed to be used up to 150 times and eliminate up to 1,000 glass bottles over their lifespan.
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