Avery Dennison has announced three white, uncoated papers that it claims are made from 100% recycled fibres – an expansion of the company’s portfolio of post-consumer recycled materials for wine, spirits, food, and beverage labels.
The company says it has invested in recycled materials with a broad range of structure, thickness, and pattern complexity to offer companies sustainable label solutions for a range of applications. It adds that the new papers have a similar look, feel, and performance to conventional alternative and all feature wet strength treatment.
Avery Dennison identifies the new papers as being especially suited for wine, spirits, craft beer, premium food and beverages, and cosmetics.
For example, the rNaturel Touch Craft is a thick paper that apparently has a cotton-life texture for a craft, traditional look. Meanwhile, the rNoble Blanc is a matte paper with a felt marked finish and the rSable Blanc is a smooth, matte paper – both reportedly suitable for high volume printing.
The new papers are wood-free, according to Avery Dennison. In addition, the company says that it offers other solutions that can be combined with the new papers to improve overall sustainability, including its rPLUS underlaminate, which it claims is made from 70% post-consumer recyclate and can strengthen the ice bucket performance of beverage bottle labels.
In addition, liner waste can allegedly be reduced by using Avery Dennison’s PET liners, which it says are made from 30% recycled materials. Companies can also take part in Avery Dennison’s label-liner recycling programme, called AD Circular, launched in February 2021.
Earlier this year, Avery Dennison released a new version of its CleanFlake filmic label material, which aims to ensure the label’s adhesive stays with the label and not on the package, now making it suitable for PET packaging in food, home, and personal care segments in addition to beverages.