Swappie – a Finnish start-up that buys, refurbishes, and sells old iPhones – has adopted an innovative new reusable packaging system.
The company says that the new solution can increase customer trust and boost send-in rates – all while proving that reusable packaging schemes can work at scale.
Swappie recognised that a major friction point in the online trade-in process is the customer’s anxiety around shipping their high-value device, with the perceived danger that it may be damaged or stolen in transit.
After a long-term project to find a solution to this problem, the company decided to partner with RePack, a “Packaging-as-a-Service” platform, to design a secure, tailor-made, and reusable “Sales-pack Kit.”
“We always knew a better packaging experience could enable more people to send their devices to Swappie,” says Oskar Frankenhaeuser, Product Manager at Swappie. “We had a working solution, but we wanted to find the best one. After testing everything, RePack’s custom-designed approach emerged the winner. They engineered a single, clever design that fits all our iPhone models, providing a professional, secure, and effortless experience for our customers from the moment they get our quote.”
The new pack is sent to the customer as soon as they accept a price quote. Swappie believes that its anonymous, unbranded design is a key security feature – it doesn’t advertise the presence of high-value electronics inside.
The tamper-evident design and integrated padding aim to remove the trust and convenience barrier, streamlining the entire reverse logistics process.
“The reusability of the package is what makes a better design economically viable,” says Jonne Hellgren, CEO of RePack. “Because the package isn’t a single-use cost, we can justify investing more in a durable, highly protective, and secure design. This premium package increases the likelihood that customers will return their devices, boosting Swappie’s collection rate. Reuse amplifies this ROI, as the cost-per-use doesn’t skyrocket. It’s a system where better design and sustainability directly drive better business results.”
If you liked this story, you might also enjoy:
The ultimate guide to the Packaging and Packaging Waste Regulation in 2025
How are the top brands progressing on packaging sustainability?
Everything you need to know about global packaging sustainability regulation in 2025
The key to increasing the use of reusable packaging in supermarkets
No comments yet