Filtrona Tapes has released Supastrip Prism, a new range of holographic tear tape set to enhance packaging security and draw attention on the shelf.

A range of decorative holographic films, unprinted or flood-printed, from 1.6mm are available. According to Filtrona Tapes, these can be combined with print for ‘cost-effective brand protection’.

Designed for easy tearing, Supastrip Prism is applicable to flexible plastic or paper packaging across various FMCG applications like pet food, personal care, food-to-go, and frozen food. It is expected to facilitate easy access to the product.

Prism Plus combines holographic films with print to enhance on-pack branding. Meanwhile, Prism Ultra offers de-metallized or selectively metallized holographic effects for a customized on-pack solution, and Prism Unique provides bespoke hologram designs in pursuit of maximum security and brand protection.

By adopting holographic visuals, brands are expected to catch consumers’ eyes, differentiate their packaging from market competitors, and make it more difficult for other industry players to replicate their designs.

Sarah Rutland, market development manager at Filtrona Tapes, said: “For a long time, Supastrip has proven its superior quality in the marketplace, but often its potential to be an excellent carrier for enhanced decorative and security solutions, has been overlooked.

“In the regular discussions we have with our customers, the ability to add striking design features through holography, adding to the ability of brands to stand out, while maintaining all of the easy opening benefits of Supastrip, has had a compound effect, where its value and versatility is difficult to ignore.

“Essentially, we have a range of high-impact holographic tapes that can be customised in a variety of ways, including building in security and brand protection, without the need for costly design changes to the primary packaging itself. If you change the tape and not the pack, holography becomes commercially acceptable without compromising on functionality or aesthetics.”

In a previous development, Printpack, a major manufacturer of flexible and specialty rigid packaging, partnered with Fathom Optics to develop a hologram-like 3D pouch on a wide web flexographic press.

Caps & Closures also launched the ID-Shield holographic labelling and decoration system, which is set to provide a label with a unique look while preventing other brands from copying their designs.

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