DS Smith has replaced plastic pallets for canned products with corrugated cardboard in collaboration with Danish seafood producer, Vilsund Blue A/S, aiming to eliminate plastic use and increase the number of cans per pallet.
DS Smith says it team of designers worked with Vilsund Blue A/S to apply its ‘industry-first’ Circular Design Metrics (CDM) tool to rate and compare the circularity of potential new packaging designs across eight different indicators, including carbon footprint, design for reuse, supply chain optimization, and material utilization. Apparently, the CDM sustainability measurement tools give a clear indication of a design’s circularity to reveal a range of packaging solutions for respective customer requirements.
The new fibre-based packaging solution intends to increase the number of canned units on each individual pallet. The company has reportedly increased its capacity for installing 1,800 cans per pallet for the transportation and freight of products up to 2,700, and products can also be stacked and stored more efficiently.
Martin Nielsen, technical support manager at DS Smith, said: “Vilsund Blue set us a challenge to eliminate plastic materials from their pallets, protect the products and assure and optimize sustainability performance throughout the supply chain. They produce mussels at scale, and we collaborated with Vilsund Blue’s machine suppliers to ensure that the packaging was fully aligned with their production processes. We have also significantly reduced CO2 emissions and the product looks great on the shelf.”
In related news, in August Aptar Food Protection announced its SeaWell active packaging solution for seafood, designed to help maintain freshness, quality and aesthetics, utilized by retailers across the U.S. The new packaging has food contact-safe absorbent materials embedded into its Drip-Lock technology to trap excess fluids inside patented pockets or wells.
October saw seafood brand Young’s reveal a new visual identity for its Chip Shop brand, with a redesigned logo and a new master branding and tagline. The updated design communicates that the products are ‘perfect for airfrying’ on pack, apparently designed to tap into the growing use of airfryers within the home.
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